Audience+Profile

PHOTOGRAPHY AUDIENCE PROFILE SHEET 

**Viewer’s Name: Frank ** **Viewer’s Job Title: Mason **
 * **Kind of Viewer: ** || Primary || Secondary  ||
 * **Education: ** || ** At least high school diploma ** || **College Degree ** ||
 * **Professional Experience: ** || Working Class/Veterans || Retirees  ||
 * **Personal Characteristics: ** || Patriotic, Cares about troubles in country/world || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Hard working  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Cultural Characteristics: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Republican American || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Democratic  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Attitude Toward the Photographer: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Respects him, knows his work || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Has seen his work but doesn’t know much about him  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Attitude Toward the Subject: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Wants to know what’s going on in the War || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Skeptical about war  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Expectations about the Subject: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">To get small sense of what’s going on in the War || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Better understanding of War  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Expectations about the Photograph: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">To see action shots that they can relate to || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Would like to see the efforts going into War  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Reasons for Viewing the Photograph: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Wants to learn more about what’s going on in War || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Cares about current news  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">*Way of Viewing the Photograph: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Study it and connect with the photo || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Pass along to another viewer  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Viewing Skill: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Skill level from 1-10 would be about a 5. Doesn’t know too much but knows enough to somewhat study the photo. || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Almost no skill and would like to learn more to obtain skill  ||
 * **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Viewer’s Physical Environment: ** || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">Alone or with loved one who can share the same values. Somewhere where they can express their feelings and emotions. || <span style="font-family: "Times New Roman","serif"; font-size: 10pt;">With a group of people who share the same values and can discuss.  ||