JF+Wk+11

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A further novelty of this "investigation of what photographs look like, and of why they look that way" was Szarkowski's idea of plucking the photographs from their familiar contexts as newspaper pictures or snapshots or art photographs and arranging them according to how they might exemplify and illuminate five "characteristics and problems that have seemed inherent in the medium," which Szarkowski had isolated and named "The Thing Itself," "The Detail:' "The Frame:' "Time:' and "Vantage Point:' (Malcom, 57) I am taking photographs out of their normal placements and organizing them in a way that they have new meaning. I will talk two photos one of John Travolta and one of Opera. I will use Photoshop to cut them out of their red carpet backgrounds and place them both in a photo next to an Ultra Slim bottle. They are both smiling and giving the thumbs up which gives the impression that they approve of Ultra Slim. This is an example of Szarkowski's idea mentioned earlier. I will also do this with five other photos in the Prezi. I will take a Before and After photo of a person from the biggest loser and place the photo next to the Ultra Slim bottle. This will defamiliarize the photo with biggest loser and familiarize it with Ultra Slim.=====

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I will use Ramages idea of merger by division. I will disqualify all other brands as being "the best" weight loss method and will point the audiences attention to Ultra Slim. I will use Ramages affective fallacy in the beginning of the Prezi. The public will be able to decide whether or not this add is for them within the first six photos. The audience (or demographic which this ad is aimed) will be able to "see themselves" in the first two photos, and possibly identify with photos 3-6.=====

Ideas:

 * 1) =====I will make the first few photos (the photos about all the other products) in black and white. The image focused on the individual using "Ultra Slim" will be in color. This will portray that using any other product but "Ultra Slim" is a dismal and horrible experience, while "Ultra Slim" will brighten your life.=====
 * 2) =====The product is called "Ultra Slim" because it will make the user "Ultra Slim", which is the desire of the audience.=====
 * 3) =====I will string three photos together on each side of the Prezi. The first string will consist of; one of a person eating vegetables, one thumbs down photo, and one photo of a person working out. The second string of three photos will consist of; one of a person eating McDonals, one of thumbs up, and one of a person in a Lazyboy chair. The purpose of these two strings will be to show how "Ultra Slim" is not a diet that requires working out or a restriction in ones diet. The "thumbs up" and "thumbs down" is a common hand gesture extended upward or downward in approval or disapproval, respectively. These gestures have become metaphores in English.=====
 * 4) =====I will add arrows to the histograms to emphasize the fact that Ultra Slim beats the competition.=====