JF+Wk+10

Thinking about my VSP in terms of Ramage5's interpretive relationships.

1. "in terms of" something else My viewers may think about success stories of others who have lost weight. TV's shows such as; The Biggest Loser, Heavy, and Extreme Makeover Weight loss edition, etc. These are people who have reached their weight loss goals, my viewers want this. I need to portray how this audience can achieve this using my product.

2. within a particular genre The genre is photo advertizements. I think that these photos could also fit into the genre of overcoming or success story photos. There are thousands of before/ after photos on the internet and in magazines displaying individuals who have "overcome obesity" or have had "success" in their attempts to lose unwanted fat. I need to display "Ultra Slim" as one that will bring success.

3. in light of personal observation When I use images from the internet I want to convey the message that I believe all other products besides "Ultra Slim" are not going to give the desired results. I will show that Ultra Slim beats the top four competitors by a landslide. I will use histograms, quotes from an prestigious health magazine to crush skepticism. I wish to show that only "Ultra Slim" has the power to give those searching what they are looking for.

4. in the company of others I want the audience to see that they should use "Ultra Slim" when addressing their weight loss needs.